Premise

The traditional view of the relationship between business and the arts is very much a one-way affair: organisations may endorse, fund or publicise the arts but the arts have nothing to offer from a business perspective. The Value of Arts for Business discloses the relevance of the arts as a means by which management can enhance organisational value creation capacity and boost business performance. It investigates why and how the arts, in the forms of Arts-Based Initiatives (ABIs), can represent a powerful management instrument for developing workforce and organisational infrastructure that can drive superior value creation.
The Value of Arts for Business explains the strategic relevance and contribution that the arts can offer for the development of twenty-first century organisations. It situates the arts in organisations among the management resources and sources for organisational development. Accordingly the central question of this book is: What is the value of the arts for business?