The Value of Arts for Business is structured in five main chapters that build the conceptual and managerial pillars that support the understanding of how the arts can create and deliver business value. They fundamentally explain three models that show how organisations can successfully implement and manage ABIs. Firstly, the Arts Value Matrix enables managers to see how organisational value-drivers are affected by ABIs. Secondly, the Arts Benefits Constellation shows how to assess the benefits of using ABIs. Finally, the Arts Value Map shows how ABIs can be integrated and aligned with organisational strategy and operations. These models lay the foundations for a new research area exploring the links between arts and business.
TABLE OF CONTENTS