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A4BI's videos are multimedia showcases from best experts on the Arts for Business

video Power of Culture Power of Culture
How to Inject Culture into Business Strategy

 

Arts for Business Institute seeks to develop and offer a wide range of resources with the aim to diffuse research insights on the use of the arts in business, and to help private and public organisations adopt, manage and assess Arts-based Initiatives.

The Value of Arts for Business presents how the arts can help organizations to cope with twenty-first century challenges. It offers a groundbreaking perspective about the operational and strategic relevance of the arts to enhance sustainable organizational value creation, and illustrates frameworks to help organizations to design, implement and assess Arts-based Initiatives.

The Value of Arts for Business - cover