VISION & MISSION

The Arts for Business Institute is committed to the vision of Artful Organizations for Sustainable Value Creation.

Our mission is to unlock the power of the arts and culture to enhance the value creation capacity of private and public organizations.

The fundamental belief is that sustainable value creation and wellbeing depend on organizational capacity to address and satisfy emotional and energetic dimensions of people's life.

Arts for Business Institute fosters the development of organizations that recognize the strategic importance of managing organizational aesthetic dimensions both to engage people's emotions and energy within and around business; and to generate intangible value into products and infrastructures to better impact on ecosystem. We aim to support the development of those private and public organizations that acknowledge people as key resource and source of competitiveness, and as the final recipient of organisational value creation.