OVERVIEW

The Arts for Business Institute is a private and independent nonprofit organization. It is committed to develop insightful research and to deliver inspiring and fruitful education services on the use of the arts in business. We work to bridge the worlds of the arts and business with the aim to lead the enhancement of organizational value creation capacity and the development of local economic ecosystems.

The Institute has been created to advance and diffuse the knowledge about how to deploy and exploit the arts as a management instrument to enhance organizational value creation capacity and activate local development in the new business age. It meets the need for a central point of contact and source of knowledge for both arts-based organizations, and private and public organizations interested to develop their management systems and business models by applying arts-based initiatives. We see the arts as a powerful means to humanize organizations by managing organizational aesthetic dimensions in order to harness people's emotions and energy.